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Archive for » April 3rd, 2012«

Everyday Health puts YouTube on a diet

A bottomless hunger for health video among consumers is one of the reasons behind Everyday Health’s YouTube channel rollout on Tuesday. The other is an audience that SVP, corporate branding Laura Klein calls “people who have decided to take an action”—people who spend twice as long on pages with videos, fueling a 46% click-through rate.

Everyday Health is launching the channel with 10 hours of new programming, and the company plans to add 90 minutes of new content every week. While the team behind the project describes the new channel in both broadcast and internet terms, all said the YouTube platform offers flexibility that standard broadcast does not—if audiences aren’t interested, Everyday Health can retool content until they are.

The initial push includes relationship, fitness and nutrition programming starring experts and segment leaders with substantial social media followings. These include former The Biggest Loser coach Jillian Michaels (1.2 million Facebook fans, 1 million mobile app downloads), nutritionist Joy Bauer (27,000 Facebook fans, 32,000 Twitter followers) and relationship counselor Laura Berman (30,300 Twitter followers).

Among the offerings are a program called “What the Heck Are You Eating?” in which nutritionist Bauer picks apart the American diet. She told the audience at Monday’s launch party that this will not be a one-way conversation, and that she expects viewers to ask her what they are eating, providing an ongoing loop of engagement and information.

SVP Paul Slavin said the channel’s potential engagement levels “create promotional relationships” that he describes as an ecosystem in which there is the freedom to cross-promote other channels across the brand’s 38 million monthly users.

Executive producer Mark Koops said a key in the health field is that “you can’t make people feel like they’re going to school,” hence the lighthearted tone of the programming.

The launch follows a string of recent stumbles by Everyday Health archrival WebMD. Despite protests that the company is not for sale, WebMD’s 11-year CEO Wayne Gattinella announced his departure in February and ad sales have been dismal.

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Higher Energy Density Diets Linked To Higher Body Weight

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Academic Journal
Main Category: Obesity / Weight Loss / Fitness
Also Included In: Nutrition / Diet
Article Date: 03 Apr 2012 – 5:00 PDT

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Strong and consistent evidence indicates that adults consuming a higher energy density (ED) diet have a higher body weight, whilst those who eat a relatively low ED diet experience weight loss and maintain their weight, whilst there is moderate proof that children and adolescents who eat higher ED diets are linked to higher weight.

The study, published in the Journal of the Academy of Nutrition and Dietetics, consisted of systematical reviews and updates of the Dietary Guidelines for Americans 2010 recommendations to consume a low energy density diet. The study examines mounting evidence that ED, i.e. the amount of calories in a certain amount of foods, is associated with body weight in children, adolescents and adults.

Leading author Rafael Perez-Escamilla, PhD, of Yale University, who is a member of the 2010 Dietary Guidelines Advisory Committee, declared:

“The conclusions reached in our review strengthen the recommendations in the Dietary Guidelines to consume such foods as fruits, vegetables, whole grains, and lean animal protein sources, which are generally lower in ED, while lowering consumption of total fat, saturated fat, and added sugars, which increase ED of foods. It also strengthens the focus on considering overall dietary patterns rather than simply targeting modifications to individual components of the diet.”

The authors reviewed 17 studies of dietary ED and body weight in adults. The studies were performed in Brazil, the U.S., South Korea and in European countries, including Denmark, France, Germany and the Netherlands. Seven of the studies were randomized controlled trials (RCT), one was a non-controlled trial, and 9 were cohort studies. The review demonstrated that 15 of the 17 studies supported the evidence that a lower ED diet was associated with improved weight loss or maintaining weight.

According to numerous reviewed weight loss trials, during the active intervention period, decreasing ED proved most beneficial in terms of improving weight loss, although some studies reported that the weight loss was not always maintained over time. Based on the reviewed cohort studies, the researchers found that the association between lower ED and improved weight maintenance proved highly consistent.

They also reviewed evidence on dietary ED and body weight in children and adolescents from six prospective studies in Germany, the U.K. and in the U.S. that included boys and girls of normal weight and those who were overweight. The findings of most of these studies confirmed the link between higher dietary ED and higher weight in children.

Dr. Perez-Escamilla explained:

“While the mechanisms for the relationship between ED and weight have not been widely studied, it has been hypothesized that lowering ED can enhance satiety and contribute to reductions in calorie intake.”

Even though the findings of the review indicate that eating foods that are lower in ED could be an effective method to control one’s body weight, Dr. Perez-Escamilla remarks that public health strategies need to explain what ED means that how it is linked to body weight. He concludes, saying:

“Guidelines for how to estimate ED for different products based on food label information, how to decrease dietary ED, and how to sustain weight loss benefits using lower ED diets in the long term are needed.”

Both, Dr. Rafael Pérez-Escamilla, PhD, and Dr. Julie E Obbagy, PhD, RD, discuss the association between energy density and weight and its effect on children, adolescents and adults in a podcast, which is available here.

Written by Petra Rattue

Copyright: Medical News Today

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JoTo PR Signs Onto BalanceDiet™ Team – Virtual

JoTo PR to represent leading diet and wellness brand regionally in Tampa and Naples

Tampa Bay, Fla (PRWEB) April 03, 2012

JoTo PR has announced they have signed on to increase exposure and recognition regionally for BalanceDiet™, the fast-growing diet and wellness brand founded by fitness visionary Christopher Palumbo.

BalanceDiet™ is an innovator in the weight-loss marketplace, utiliziing a transformation approach with clients, and engaging them with an aspirational process, resulting in enhanced self-esteem and longer retention cycles. Backed by science and a proven methodology, overall BalanceDiet™ is a simpler, healthier way of life, and a proven, safe way to lose weight The company features an award-winning line of weight loss and vitality products, sold to consumers in BD centers.

BalanceDiet™ offers custom meal planning, nutrition and diet coaching, a robust online diet program, community, expert advice and tips, and related retail products both online and also at well-located storefront locations. The company has made a splash regionally with it’s acquisition of Results Weight loss and 1-800-Weight-Loss, and with addition of Tampa Business Heavyweight Irv Cohen to it’s Board of Directors.

For more information about JoTo, including the various services and free resources available from the Tampa Bay public relations agency, visit http://www.jotopr.com. For more information about BalanceDiet, visit http://www.balancedietcompany.com

About JoTo PR:

Based in Clearwater, Florida, JoTo PR is an established Tampa Bay public relations agency founded by public relations veterans and innovators Karla Jo Helms Ciotti and Diane D. Stein. The duo launched their PR firm in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to Business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. For more information, visit JoTo PR online at http://www.jotopr.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/4/prweb9360357.htm

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Diet Detective: Health advocate weighs in on US food safety

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Diet Detective: What’s the biggest food label atrocity?

Rangan: The “natural” label doesn’t mean much at all. And polls show that many consumers falsely believe it means more than “organic,” which has hundreds of pages of standards and is verified.

The “uncured” and “no nitrates” labels are also very deceiving. They can mean that natural nitrates were used to cure meat.

Diet Detective: Why should we care about genetically modified foods?

Rangan: As opposed to conventional (or organic) seed, a genetically engineered seed is owned and may not be propagated by the farmer. (That means the seed is actually owned by the company. Monsanto is one of the largest soybean seed owners. For more, watch the movie Food Inc.)

Pesticides designed to be sold for genetically engineered crops to kill weeds without harming the crops have led to the creation of superweeds.

The promise of genetically engineered crops to feed the world has not been met. And now the question of whether genetically engineered salmon should be approved sits with a veterinary drug committee at the FDA as it examines sketchy safety data submitted for approval by the company that makes the genetically engineered fish.

There are many more questions about the safety of genetically engineered foods for the environment and public health than there are answers. According to polls from Consumer Reports, more than 95 percent of consumers want GE foods labeled.

Diet Detective: Should we all be eating locally grown foods? Are they better tasting and better for the environment?

Rangan: The advantage of local production often means getting fresher food. Why? Because it hasn’t been trucked thousands of miles, which can leave more time for food to spoil, especially produce.

But there are even more advantages to local food production. It saves on gasoline, pollution from transporting food (which can have a positive impact on global warming) and in many cases supports smaller-scale farmers.

Diet Detective: If you were the “Queen of Food,” how would you fix our food system?

Rangan: Less faux, more real. Less pink slime, more real meat. Fewer drugs, chemicals and pesticides. And a less consolidated food system where more local and fresh food could be available to more people.

Diet Detective: How dangerous are pesticides used on our food?

Rangan: Pesticides were derived from chemicals developed for warfare to kill people. Diluted down, they kill bugs. But studies in farmworkers suggest that these agents are indeed harmful to those who work on the farm, and several have carcinogenic potential, which can be concerning when it comes to chronic low-level exposure.

Charles Platkin is a nutrition and public health advocate and founder of DietDetective.com.

NHF Launches Home-Grown School Feeding Program

There is no gainsaying the fact that nutrition is key to child survival and gives children the chance of a good start in life so that they grow up to fulfill their potential and prevent life style diseases in later years.

But how true is the statement in Nigeria? Reports show that the health of majority of Nigerian children is threatened by risk factors related to consumption of unhealthy diet. No thanks to the fact that significant proportions of Nigerians are unable to feed their children with nutritious diet as a result many Nigerian children are seriously hit with malnutrition while about 40 per cent are stunted.

Nutrition experts have affirmed that training children in healthy eating would affect cognition in such children and translate to healthy eating. It has also been found that lack of nutritious food coupled with infection and illness means their bodies and brains will not develop properly.

For these reason and more, the Nigerian Heart Foundation, NHF, last week launched a Home Grown School Feeding and Health Programme, HGSFHP, aimed at improving the nutritional status of children as well as increase enrolment, retention and completion rate in Primary Schools.

Executive Director ,NHF, Dr Kingsley Akinroye, said a whole society approach is needed to protect and improve children’s nutritional status especially children between age two and seven years as they are most vulnerable to malnutrition.

Akinroye said the leaflet with inscription: “Health Meals make Healthy Children”, called on all tiers of government to support the programme from kindergarten to primary school, said it would run in all public owned schools.

He said it HGSFHP was initially introduced under President Olusegun Obasanjo in 12 selected states in 2005- 2006, but regretted that only Osun continued the programme.

The Programme which has a direct bearing on the MDGs was expected to be funded by the three tiers of government with the state and local government having the highest share. Unfortunately, out of the 12 pilot states, only Osun has continued the programme.

“Lagos, Ogun, Ekiti and Ondo states have indicated interest. Introduction of HGSFHP as recorded in Osun State will improve school enrolment learning, improve health nutrition, and sanitary practices of the pupils, thereby reducing health maintenance cost and infant mortality rate, job creation and empowerment o the women. Farmers will have a ready market. It will also help government tackle hunger and improve nutrition in public schools.

Already, NHF has documented the best practices of the HGSFHP in a leaflet which is the end product of intensive research, workshops and interactions with commissioners, permanent secretaries in health and education ministries in five Southwest States started since two years ago.

From Training Schedules to Meal Plans: Everything You Need For Your First Race

With the Boston Marathon a few weeks away, race season is just around the corner. And whether you consider yourself new to the running scene or a seasoned vet, it’s never too early to start training for one of Summer or Fall’s big races. From a 5K and beyond, here are all the tips and training plans you need to make yourself race ready.

The Beginning: 5K
Running 3.1 miles might seem like a daunting feat, but with a plan in hand, the process becomes so much easier. A 5K is considered a gateway race, and once you complete it, you will want to take on longer distances. Here are three posts to help you finish the race:

Doubling Up: The 10K
Once you have a 5K under your belt, it’s time to tackle a 10K. The 6.2-mile race means adding to your weekly mileage to help build up endurance.

Learn how to prepare for a half marathon, marathon, and triathlon after the break!

Going Halfsies: Half Marathon
When you’re ready for the challenge of running 13.1 miles, the half marathon begins to call your name. Upping your mileage to cover this much ground requires careful planning.

  • This half-marathon training schedule starts with weekly mileage of just under 10 and builds up to 25 miles in seven days, before tapering before the race. Before starting this plan, be running for at least two months with a base mileage of about eight to 10 miles per week.
  • Not sure if you’re ready to meet the challenge of a half? Get inspired by this tale of a first timer’s half-marathon race.

All the Way: Marathon
Once you start, it’s hard to stop. A good mindset will only get you so far when it comes to running 26.2 miles, but a solid plan will have you crossing the finish line.

Trying It All: Sprint Triathlon
If pounding the pavement day in and day out isn’t your thing, mix it up a little and train for a sprint triathlon. The blend of swimming, biking, and running builds cross training into your schedule.

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