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Dr. Phil McGraw to Launch New Diet Plan, THE 20/20 DIET: TURN YOUR …

Dr. Phil McGraw to Launch New Diet Plan, THE 20/20 DIET: TURN YOUR WEIGHT LOSS VISION INTO REALITY, 12/2

LOS ANGELES, Nov. 24, 2014 /PRNewswire/ #1 New York Times bestselling author Dr. Phil McGraw reveals the secret for finally putting an end to the never-ending rollercoaster of failed weight loss attempts with his new diet plan, “The 20/20 Diet.” In the no-nonsense, get-real style that he’s known for, Dr. Phil brings much-needed truth and certainty to the struggle of losing weight. Scheduled for release on December 2, 2014 exclusively onwww.TheBookNook.com,and in full distribution on January 6, 2015,the book not only programs readers for success by helping them take control of their eating and exercise habits, it also harnesses the power of emerging scientific theories and research indicating that certain foods can potentially increase caloric burn and work with the body to amplify the feeling of fullness. “The 20/20 Diet” is being released a full 10 years after Dr. Phil’s initial weight management book, “The Ultimate Weight Solution,” his biggest selling book of all time, and updates 10 years of progress.

Together with his proven strategies for impulse and habit control, Dr. Phil believes this new weight loss plan can turn the tide for millions of people by waking them up to misleading diet gimmicks and helping them lose weight in a healthy way that includes adopting a new mindset and lifestyle. He also debunks pervasive weight loss myths about such important but widely misunderstood concepts as willpower and shows the reader how this type of safe weight loss can ultimately lead to a return to overall health.


“The 20/20 Diet” inspires readers to create a perfect, 20/20 vision of what their lives and bodies will look like when they finally lose weight, and then empowers them with tools to achieve their goals. By conducting a detailed national survey, Dr. Phil identified the seven most prevalent and recurring reasons people rebel against their diets and repeatedly fail at weight loss, which he refers to as The Top Seven Ugly Truths about Dieting. This insight allows the reader to reverse engineer their own successful weight loss by finally understanding the reasons they’ve failed in the past.

Since the release of his blockbuster #1 New York Times bestselling book, “The Ultimate Weight Solution” (Free Press; September, 2003), important new theories and research have emerged that allow Dr. Phil to be even more effective at helping readers solve these seven core problems.

“This is really exciting,” says Dr. Phil, “Now we know more than ever about how certain foods and activities affect our bodies and brains.” He and his team have harnessed the power of those discoveries and molded them into a plan that anyone can follow now and for the rest of their life without rebellion!

Readers will discover 20 key foods, called the 20/20 Foods, which theories indicate may help enhance the body’s thermogenesis (or caloric burn) and help you feel full. But that is just the beginning! This book reveals the truth about why some people haven’t been able to lose weight in the past and gives readers important cognitive, behavioral, environmental, social and nutritional tools to finally reach their weight loss goals. As Dr. Phil says, “You can choose to see your goal with 20/20 accuracy, and when you see a goal that clearly, youcanachieve it.”

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